An Affiliate agrees to display a Merchant's banners or text links on his or her site. Anyone now looking at the site is exposed to, and has the option of clicking on, the banners or links.
This action results in the tracking of the sale through placement of a cookie on the visitor's computer. All sales are recorded and commissions are then paid to the Affiliate for the sales they have achieved.
Any further sales made through this Affiliate will be tracked for the duration of the cookie, which is normally 45 days or more from date of click through.
Why use the system?
No risk marketing - This marketing model means you, as a Merchant, only pay on confirmed sales, making it an ideal way to cost effectively generate new business.
Brand awareness - With advertising being effectively free, you don't even need a marketing budget! Only paying for actual concluded sales also has the added benefit of building brand awareness of your product or service at exceptionally low cost. With your banners and links showing over many Affiliate sites you can really elevate your sites exposure without spending money.
Quality traffic - Rather than your banners being shown randomly across an Advertising Network (as is the case with traditional web advertising) your adverts are being shown on sites whose owners have decided that your products fit with their audience, or, more importantly, they feel they can sell your service to their user base. This simple fact means that conversions from curious visitors tend to be far higher.
Why is affiliate marketing so cost effective?
People who run popular and niche sites are often in a unique position to influence their audience as independents, experts or enthusiasts in a particular sphere of interest. This can make them an ideal outlet for Online Merchants to advertise. By joining Paid On Results, Affiliates are able to select appropriate banner adverts from a selection of Merchants and easily insert them into their site. Once inserted, any visitor to these sites that clicks on the banner, and then goes on to make a sale, generates a commission for the Affiliate.
How do we know?
Using Paid On Results means that all clicks are tracked and commission paid on all resulting sales an Affiliate makes. This allows you as a Merchant to monitor, in detail, all interest in your product or service. This information is invaluable for marketing as it allows you to see things such as which banners are attracting the most clicks/leads, where your prospects originate and who your top Affiliates are.
Merchants
Businesses trading online who make sales through Affiliate partners are referred to as Merchants. Affiliate partners increase the exposure of a Merchant's site and essentially allow the Merchant to advertise their products through special interest and independent sites that they otherwise may not have any relationship with. These sites often have the benefit of being perceived as expert, or not for profit, which means that (as with word of mouth advertising) the rates of conversion tend to be far greater than with traditional advertising methods. View more information how the system works from a Merchants perspective, click here Read what our Merchants say about us
Affiliates
Affiliates tend to be everyday people who have a passion for something and have decided to create a site about their special interest. In doing so they often create a unique portal for other businesses to reach their target audience and often rank highly in search engines for their area of interest and so normally have lots of traffic that they can tap merchant sites into. View more information of how the system works from an Affiliates perspective, click here Read what our Affiliates say about us
If your new to affiliate marketing then some of the terms might seem a little strange. Here we explain some of the industry jargon, so that you will know your ROI from your PPC!!
While other networks seem happy to accept anyone regardless, Paid On Results