About Us

Lola Baia is a luxury sustainable swimwear brand founded by sisters Daisy, 24, and Georgia, 26. We create distinctive, timeless pieces for women who take their swimwear as seriously as the rest of their wardrobe.

The brand was born from our struggle to find unique swimwear in the UK that combined vintage-inspired design, quality and more responsible production. Swimwear can often be treated as a disposable purchase, so we set out to create considered pieces that reflect a slower approach to fashion – pieces worth investing in, caring for and wearing year after year.

Designed in the UK and crafted in Portugal from 100% recycled fabrics, Lola Baia blends a 1960s-inspired, sexy-nostalgia aesthetic with modern, wearable silhouettes.

Our collection is made for customers who want swimwear that stands out from conventional high-street styles. From flattering boyshorts and swim skirts to distinctive vintage-inspired silhouettes, Lola Baia offers memorable pieces designed to be worn and loved year after year.

Our Customer

Our core customer is a style-conscious woman aged 18–35. She is interested in:

• Fashion, travel and vintage-inspired style
• Vintage-inspired and distinctive design
• Pieces that feel different from mainstream swimwear
• Quality, versatile and sustainable swimwear
• Styling swimwear beyond the beach
• Emerging and independent fashion brands

Lola Baia is particularly relevant to fashion, lifestyle, holiday, celebrity-style and sustainability-focused audiences.

Brand Highlights

Lola Baia is gaining recognition across fashion, retail and social media.

Recent highlights include:

• Stocked in the US through Urban Outfitters 
• Featured in Grazia
• Selected as one of four brands globally for the WGSN x SwimLab Incubator for innovation and sustainability
• Invited to showcase at Miami Swim Week
• Worn by Sophie Habboo, Sunday Kalogeras, Eva Rankin, Jasmin Green, Lydia Butler, Harriet Hill and more

Why Lola Baia?

We believe swimwear can often be treated as a disposable purchase. Lola Baia was created to challenge that mindset by producing high-quality pieces customers will want to return to summer after summer.

Key brand benefits include:

• Founded and independently run by two sisters
• Distinctive 1960s-inspired designs with a recognisable sexy-nostalgia aesthetic
• Unique silhouettes, including boyshorts and swim skirts
• Designed in the UK
• Crafted in Portugal
• Made using 100% recycled fabrics
• High-quality pieces designed to last beyond one season
• A strong visual identity that works well across editorial and social content

Affiliate Opportunities

Lola Baia’s distinctive visual identity, strong founder story and vintage-inspired designs make the brand well suited to engaging fashion and lifestyle content. Our products can be featured across:

• Swimwear and holiday edits
• Summer fashion round-ups
• Vintage-inspired fashion features
• Sustainable fashion guides
• Social media styling videos
• Seasonal gift guides

Our swim skirts and boy shorts offer a particularly strong point of difference, giving publishers distinctive products to feature beyond traditional bikini and swimsuit edits.

We welcome partnerships with fashion, lifestyle, travel and sustainability publishers, as well as content creators whose audiences value unique design, quality and more considered fashion.

Lookbooks, imagery, product information and samples can be provided to support relevant editorial and promotional opportunities.