Blueberry Street Flowers is an online flower boutique who specialises in artificial flower bouquets. All our bouquets are hand tide from individual stems, sprayed with our unique flower shop scent and the securely packaged for free tracked delivery. Our artificial bouquets are suitable for all occasions be it Birthday, Anniversary, Congratulations, Thank you, Mother’s Day, Valentine’s Day, Get Well Soon or just to décor your own house. We hope to make special occasions last longer.
We have 5 years experience working with the online floristry industry before deciding to start our own online florist in 2018. Although the gifting market is relatively competitive, we believe we have found a slight niche in artificial flowers.
We have numerous incentives in place to increase conversion rates and AOV (which currently stands at £40). We have the current facilities to process 50 orders per day but are making steps to ensure that we can double this capacity in the next few months.
The demographic which we are targeting is the same as those that gift fresh flowers online. This is a very diversified market and if we take even a small percentage of this we could be easily be looking at 200 plus orders per day.
We are promoting the benefits of fake flowers vs real flowers. Which we see as the below:
Pet Friendly - Some real flower types can be harmful to pets, in particularly lilies which can be poisonous. With artificial flowers you won’t have to worry about this!
Not Restricted By Season - If you have a particular favourite flower type, this can be displayed in your house all year round. No waiting for them to come into season. Love Peonies? They can be on your table 12 months a year.
Low Maintenance - Artificial flowers require no watering, supplements or special lighting. They can be maintained by any level of expertise, making them the perfect gift. All the require is a light dusting which can be included in your dusting routine.
Low Cost - Artificial flowers are relatively inexpensive as the simply don’t die. Replacing fresh flowers every one to two weeks can be costly.
No Allergens - Are you fed up with itchy eyes and runny noses? Artificial flowers are hypoallergenic so you can enjoy our simply stunning bouquets without reaching for the tissues
Long Lasting - These bouquets won’t rot and die. They will last as long as you wish to display or refresh them
Program Commission Tiers
12.5% of order value
Purchase with a Voucher Code
5% of order value
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