Date joined Paid On Results: 09th November 2026

Affiliate Acceptance: Merchant Approval

Cookie Length: 14 Day(s)

Merchant URL: https://eatdirt.world/

Product Feed: Yes

The cult laundry liquid that
gets the grime off garms
without wrecking the planet
(and comes in super nice
grown-up scents)

EAT DIRT is non-bio, vegan laundry liquid that looks good, smells great, and isn’t evil.

It comes in a 100% recyclable tin that's designed to live on the shelf - not hide under the sink.

And it’s already a hit with design-savvy, ethical shoppers.

 

Why customers choose us

SMELLS GREAT
Our first drop Bitter Orange is a grown-up mix of natural notes like mandarin, neroli, and amber.

CLEANS GOOD
Eat Dirt uses good chemistry to drop-kick the ick out of colours and whites, even on a cold wash. No optical brighteners and no harsh chemicals.

ISN'T EVIL
Eat Dirt comes in a recyclable tin. Washes at low temperatures. And is made from sustainably-sourced, vegan ingredients.

As featured in

• Voted best-smelling laundry liquid by The Independent
• Featured in The Guardian, Stylist, The Standard and the Financial Times
• "Eat Dirt is one of the most beautifully packaged products I’ve seen" (The Guardian)
  
• "The first detergent you'll want to put on display" (Creative Bloq)
• ⭐️⭐️⭐️⭐️⭐️ Rated 4.73/5 by our customers, with 50+ verified reviews
  
  

Who buys EAT DIRT

Design-conscious shoppers who care about what goes on their skin and what goes in the bin. They’re culturally curious, quality-driven and love discovering independent brands that do things a little differently. Aesthetically-driven, but far from neat freaks, they take pride in homes that feel lived-in, eclectic and thoughtfully curated rather than picture-perfect.

Their interests span beauty, food, interiors, design and fashion, with a particular love for vintage finds, interesting objects and brands with a story to tell.

 

The team behind the tins

Hi, we’re Cat and Jordan. We launched EAT DIRT in 2026 when we noticed the laundry aisle was stuck in 1994. Same plastic bottles. Same old claims. Same tired scents. As former advertising folk, we’ve spent our careers helping brands stand out and stay relevant. But when we looked at laundry, we found a category that hadn’t kept up. So we made the detergent we wanted to buy - one that looks and smells properly good; and goes out of its way to be responsible. And it turns out, we’re not alone. We’ve been chuffed at how much people love EAT DIRT. Here’s hoping you and your audiences do too.