Fytique is a UK-based online retailer specialising in fitness and training equipment, serving everyone from first-time home gym buyers to yoga and Pilates practitioners, boxers, and fully equipped commercial studios. Our promise to customers — "Buy it once. Train on it for life." — sums up how we choose what we sell: durable, properly specified equipment backed by genuine product information, not the cheapest possible listing with the thinnest possible description.
We trade as an authorised distributor for several of the brands we carry, and we work directly with UK-based fitness equipment suppliers rather than running a generic dropship catalogue. That relationship shows up in our product pages: full specifications, multiple real photographs, honest descriptions of what a product is (and isn't) for, and increasingly, original content — buying guides and exercise walkthroughs — built around the equipment we sell.
What We Sell
Our catalogue spans several categories under one roof, which means affiliates covering fitness, wellness, or home workout content have a single merchant that can serve multiple angles of their audience:
Strength and gym equipment — power sleds, squat racks, plate-loaded machines, multi-station rigs, benches, and free weights, ranging from home-gym-sized pieces to full commercial rigs built for studios and gyms.
Yoga and Pilates — mats, bolsters, blocks, yoga chairs, headstand benches, and studio accessories, spanning complete beginners through to teachers equipping a studio.
Boxing and martial arts — free-standing and wall-mounted punch bags, hand wraps, focus pads, and related training gear.
General fitness accessories — hand grippers, massage balls, resistance and mobility tools, and everyday training essentials.
Prices span from a few pounds for accessories up to several thousand pounds for full commercial rigs, giving affiliates flexibility to promote low-ticket, high-frequency items or high-value equipment depending on their audience and content format.
Our Target Market
UK-based customers only, across two distinct buyer types:
Home users — people building or upgrading a home gym or yoga practice, ranging from complete beginners to serious hobbyists.
Commercial and studio buyers — gyms, yoga and Pilates studios, personal trainers and coaches, who buy higher-value, higher-durability equipment and often make larger, less frequent purchases.
Our content and product pages are built to serve both: detailed specs and honest use-case guidance for the home buyer weighing up their first purchase, and the durability/capacity information (load ratings, footprint, construction) that a studio buyer needs to justify a bigger spend.
What Makes Us Different
Genuine product content, not templated listings. Multiple images, full specifications, and descriptions that explain what a product actually does — this consistently helps our pages outperform lower-content competitors even when we're not the cheapest option on the page.
Breadth across categories. Very few UK retailers cover strength equipment, yoga/Pilates props, and boxing gear under one roof — useful for affiliates whose audience crosses more than one of these interests.
Real organic visibility. Our product pages already rank strongly in UK search for the products we sell, often ahead of larger, better-known competitors, which reflects genuine content quality rather than paid placement alone.
Growing content programme. We're actively building out original guides and how-to content linked from product pages, aimed at genuinely useful buyer education rather than thin SEO filler.
Authorised distributor status on key brands, giving customers (and affiliates promoting us) confidence that they're buying genuine, properly supported stock.
Why Affiliates Should Promote Us
A UK-only, clearly defined audience — no wasted clicks on traffic we can't convert or fulfil.
A wide price range within one merchant, from low-ticket accessories to four- and five-figure commercial equipment, suited to a range of content formats and monetisation strategies.
Demonstrated above-average conversion performance from existing paid and CSS traffic, reflecting genuine buyer intent rather than browsing.
A retailer actively investing in the fundamentals — accurate product data, proper shipping information, and genuine content — that make for a reliable, low-friction customer experience once a click converts.
Direct, responsive contact for any technical or feed-related questions, rather than a merchant that disappears once a program goes live.
Summary
UK-based online retailer for fitness, yoga/Pilates, and boxing/martial arts equipment
Serves both home users and commercial/studio buyers
Authorised distributor for key brands
Strong, genuine product content (specs, imagery, honest descriptions) and growing original guide content
Price range from a few pounds to several thousand pounds
Strong existing organic search visibility and above-average conversion rates from paid/CSS traffic
UK market only — clearly defined, well-matched audience for UK-focused affiliates
Program Commission Tiers
7.5% of order value
Program Restrictions
PPC Restrictions: Affiliates must not bid on the brand name Fytique, fytique.co.uk, or any confusingly similar misspellings, derivatives, or separations of the word, on any PPC search engine. Breach of this restriction will result in removal from the programme and forfeiture of any commission earned from non-compliant activity.