La Senza - Affiliate Program

This Affiliate Program has now closed.

Program Restrictions

Brand PPC Guidelines

• Affiliates are not permitted to bid on our brand copyrighted name and brand+generic related keywords within paid search activity.


• Affiliates are not permitted to bid on misspells or variations of our brand names & keywords outlined above within paid search activity. Example: lasenza, **


• Affiliates are not permitted to bid on hybrid terms that contain our brand name (including misspells and variations) within paid search activity. Example: La Senza bras, La Senza pyjamas etc


• Affiliates are not permitted to direct link to La Senza, unless agreed with La Senza first. The customer must redirect to an affiliate landing page before arriving at the La Senza site.


• No bidding is allowed on competitor brands names to displaying an ad for La Senza eg. Figleaves, why not shop at La Senza.


• Any affiliate found to be bidding on brand may be removed from the program.


• Bidding on generic related terms such as lingerie, underwear, bra etc is allowed


• Please ensure that 'La Senza' is negatively matched against all keywords

Ad Copy Restrictions

• Affiliates are not permitted to use our brand name within their ad title for paid search activity.


• Affiliates are only permitted to use our brand name within their ad copy for paid search activity if prior approval from your account manager has been granted.


• Affiliates are not permitted to direct link by using our official URL as the display URL within their ad copy.


• Any copy must be written from a third party promoting La Senza. For example an affiliate should not say ‘Our products’ and all search copy must contain correct product details such as price.


• Protected & Non Compete keywords:



[La Senza]

[La Senza +any generic term]

[La Senza.co.uk]

[LaSenza.co.uk+any generic term]

[La Senza.com]

[La Senza.com +any generic term]

• Any mis-spellings of the brand term including, but not exclusive to:



la Senza

lasenza

lasensa

la sense

al senza

la senssa**

Domain Restrictions

• Affiliates are not permitted to use domains containing our brand name (including misspells and variations) within paid search activity. Example:,www.lasenza.com, www.lasenza.org etc.


• Affiliates are permitted to use our brand name (including variations) within the sub folders of their domains for paid search activity. Example: www.affiliatesite.co.uk/lasenza, www.affiliatesite.com/lasenza, www.affiliatesite.org/lasenza etc.


• Affiliates are not permitted to use our brand name (including misspells and variations) as a sub domain of their own domains for paid search activity. Example: www.lasenza.affiliatesite.com, www.lasenza.cucinadirect.co.uk, www.lasenza etc.



Pop-ups, pop-unders & iframes

Any pop-up, pop-under or iframes that are used to force the cookie onto the users browser are entirely unacceptable, unless agreed first by La Senza.

** Variations and misspells of the brand term including, but not exclusive to:

la cenza, la enza, la sansa, la sanza, la seenza, la sen za, la senaza, la seneza, la sense, la sensa .co,uk, la sensa uk, la sensia, la sensza, la senz, la senza.ca, la senza4, la senzaa, la senzal, la senzaq, la senzar, la senzas, la senzaz, la senzaza, la senzea, la senzer, la senzqa, la senzza, la sezna, la sienza, la snza, la swnza, la zanza, la zenza, lala senza, lasensa, lasenza, lasenza.uk, le sanza, le senca, le sense, le senza, le senza.co.uk, le zensa, le zenza, lla senza, lz senza, zenza