Lazy Baby - Affiliate Program
Date joined Paid On Results: 02nd October 2026
Affiliate Acceptance: Merchant Approval
Cookie Length: 14 Day(s)
Merchant URL: https://www.lazybaby.co.uk/
Product Feed: Yes
Lazy Baby® – The Baby Shower Gift People Remember
Lazy Baby® is a small, independent UK baby brand with a very simple aim: make baby gifts that people actually remember.
Our best-known product is the Just Done 9 Months Inside® baby grow – an instantly recognisable, tongue-in-cheek gift for new parents and newborn babies.
It started with a simple idea: make something that would make people laugh when they opened a baby shower gift, but that was also genuinely lovely quality and something the baby could actually wear.
More than 24 years later, that idea is still at the heart of Lazy Baby.
Why affiliates should promote Lazy Baby®
- A genuinely different baby gift – not another generic babygrow or piece of nursery clothing.
- Strong baby shower and new-parent appeal – ideal for gift guides, baby shower content, pregnancy blogs, parenting websites and social media creators.
- Highly shareable products – the Just Done 9 Months Inside® design is designed to catch attention and start conversations.
- A proven product – more than 10,000 parents have bought from us.
- Excellent customer feedback – our products have received hundreds of customer reviews, with consistently strong ratings.
- Premium organic cotton – made using GOTS-certified cotton in Denizli, Turkey.
- Designed in the UK and produced with an emphasis on ethical manufacturing.
- Independent business – Lazy Baby is run by just two people, allowing us to concentrate on the products and customer experience rather than trying to become a huge generic baby retailer.
- Free UK delivery and fast dispatch.
- £30 average hero product price point – giving affiliates a meaningful commission opportunity from a relatively accessible purchase.
- Giftable products that work particularly well for baby showers, newborn gifts, gifts for new parents and coming-home outfits.
Who we're looking for
We're particularly interested in affiliates who already have an audience interested in:
Baby showers • Pregnancy • New parents • Newborns • Baby gifts • Parenting • Gift ideas • Mum-to-be gifts • Dad-to-be gifts • Unique baby products
We're looking for genuine content creators, bloggers, publishers and websites that can introduce Lazy Baby to people who are actively looking for something different to buy for a new baby or new parent.
In particular, we'd love to work with:
- Parenting and pregnancy bloggers
- Baby shower and gift websites
- “Best baby gifts” and gift-guide publishers
- New-parent and family websites
- Pregnancy and maternity creators
- Instagram and TikTok creators
- Pinterest creators and publishers
- Baby and family newsletters
- Lifestyle and gifting websites
- SEO/content publishers creating useful gift guides and buying guides
We're especially interested in affiliates who can create evergreen content such as “Best Baby Shower Gifts”, “Unique Gifts for New Parents”, “Funny Baby Gifts”, or “What to Buy a New Baby”.
What makes Lazy Baby different?
There are thousands of baby clothes online. We're not trying to compete by selling thousands of products.
We're a small brand built around a handful of memorable products that people buy because they want to give something a little different.
The Just Done 9 Months Inside® baby grow has become our signature product because it does something a standard baby grow doesn't: it gets a reaction.
It's the sort of present people open at a baby shower and immediately want to show everyone else.
And, rather like a Christmas record that somehow never gets tiring, the joke still works.
What we offer customers
Our products combine humour and giftability with genuine quality:
- Organic cotton
- GOTS-certified cotton
- Ethically produced
- Designed in the UK
- Small independent business
- Fast UK dispatch
- Free UK delivery
- Quality baby clothing designed to be worn, not just given as a novelty gift
Our range includes our signature Just Done 9 Months Inside® baby grow alongside complementary baby gifts including vests, hats and socks.
Our ideal affiliate
We're not simply looking for affiliates who can put a link on a website.
We're looking for people who genuinely understand their audience and can introduce Lazy Baby to someone who is about to buy a baby shower or newborn gift.
If your audience loves discovering unusual gifts, independent brands and products that make people smile, we'd love to work with you.
We are particularly interested in long-term affiliate relationships with creators and publishers who can build Lazy Baby into relevant articles, gift guides, social content, Pinterest content and other evergreen recommendations.
If you think your audience would love Lazy Baby, we'd love you to join us.
