Lifetime Pet Cover - Affiliate Program

Date joined Paid On Results: 21st April 2021

Affiliate Acceptance: Merchant Approval

Cookie Length: 30 Day(s)

Merchant URL:

Lifetime Pet Cover is a UK-based multi-award-winning pet insurance provider offering lifetime pet insurance policies for cats and dogs. This is a comprehensive form of insurance that covers veterinary fees up to a maximum amount which is reinstated each year. The most notable difference between lifetime cover and the other types available in the UK is that lifetime will cover long-term chronic illnesses/conditions year on year, so long as the policy is renewed.  This is a great benefit to pet owners, as other types of insurance can catch policy holders out with exclusions upon renewal.

Since the company was founded in 2014, Lifetime Pet Cover have been recognised with many awards, including Best Pet Insurance provider at Moneywise; The Insurance Choice Awards, Smart Money People and Moneynet.  We have also secured the Platinum Trusted Service Award 2023 by Feefo.

Our aim is for Lifetime Pet Cover to stand out amongst the big brands that dominate the pet insurance market. We offer very competitive commission rates to affiliates in return for their support in helping us to achieve that objective. Our customer service is outstanding and recognised as such, so affilaites can be confident they are proposing a great company to their customers.

Our target markets are current and future cat and dog owners of all ages above 18 and within the UK.  As our policies come with great benefits as standard (dental, overseas cover and complementary therapy), our customers tend to be those who aren’t driven by price alone but value great cover and customer service. That’s not to say we don’t compete on price!

Over the last 12 months, Lifetime Pet Cover has made significant investments in technology, bringing about a great customer journey that is backed up by market leading pet insurance software.

Key selling points:

  • We offer 5 levels of cover: £2,000, £3,000, £4,000, £6,000, and £10,000
  • All policies are lifetime cover
  • Multi-award-winning
  • Dental treatment for accidents and illnesses included*
  • 90 days overseas veterinary cover, as standard
  • Complementary treatment included*
  • UK based customer service team
  • 10% discount for new multipet policies
  • 4.6/5 rating on Trust Pilot and 4.6/5 rating on Feefo

* Claims limits are applied and vary depending on the policy's level of cover

Validation process

Commission will only be paid for policies that have been live for 90 days from their start date which can be up to 30 days from the purchase date. Within these 90 days, all payments due must have been received in full.

Lifetime Pet Cover will validate sales once every four weeks which means commission will be confirmed between 148 and 178 days of the purchase date, depending on the start date of the policy. This accounts for the 90 days the policy has been live plus the potential 30 day cookie period, the potential start date which could be 30 days after purchase, and the four week validation period.

Lifetime Pet Cover are visible on a number of websites, including comparison sites, with which we have commission agreements. To avoid duplicate sales, we only offer commission to the first affiliate/website from which the customer got a quote.

Terms and conditions

Cashback/commission will not be paid if:

  • The customer’s initial quote was generated via any other third-party site including price comparison sites
  • The customer is renewing an existing policy
  • A discount/voucher is applied. This excludes any automatic new business or multipet discount
  • The policy has been cancelled within the first 90 days of the start date
  • The final purchase was completed over the telephone
  • The customer is retrieving a quote they have already generated prior to visiting this website

What is essential?

  • Commission/cashback will only be awarded if a policy has been live for 90 days. Lifetime Pet Cover will then validate the sale within the following 4 weeks.
  • To be eligible for cashback/commission, the customer must purchase the policy within 30 days of the initial visit/quote
  • Cashback/commission will only be applied if the sale is completed online
  • The customer must ensure that they have cookie tracking enabled on their device in order for a sale to be tracked correctly
  • For a sale to track correctly, the customer must allow the confirmation page to load fully once they have made the purchase
  • Cashback/commission only applies for new customers
  • Please do not contact Lifetime Pet Cover regarding cashback queries. If you have any questions, please contact the website that is offering the cashback.
  • Cashback rates are subject to change

Program Commission Tiers

Dog £10,000 policy

£60.00 per valid lead

Dog £6,000 policy

£55.00 per valid lead

Cat £10,000 policy

£45.00 per valid lead

Dog £4,000 policy

£45.00 per valid lead

Cat £6,000 policy

£40.00 per valid lead

Cat £4,000 policy

£20.00 per valid lead

Dog £3,000 policy

£20.00 per valid lead

Cat £3,000 policy

£15.00 per valid lead

Dog £2,000 policy

£15.00 per valid lead

Cat £2,000 policy

£10.00 per valid lead

Additional Information

All transactions will track and be reported in real time at 0p commission. Once validated based (see our detailed explanation of when and how a transaction is validated above) the transaction will be updated to the correct commission rate.

Program Restrictions

PPC Restrictions: We ask affiliates to please refrain from bidding on the brand name "Lifetime Pet Cover", "", or confusingly similar misspellings or derivatives of the word, full or seperations on PPC search engines.

Lifetime Pet Cover Sample Creative

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